Technology-driven agronomy firm driving regenerative agriculture adoption. It operates Europe’s first certified, multinational carbon payment program for farmers. This is underpinned by a digital platform that reconciles economic and environmental impacts of farming, giving farmers the insights, motivation and economic incentives to change practices that improve their profitability and environmental impact. 

The Pilot will enable AB InBev to financially incentivize farmers to adopt regenerative agriculture practices that sequester carbon in farmland soils in exchange for quantified, certified carbon claims. The program is certified against an international, standard (ISO 14064). It will be the first step in delivering a carbon neutral beer.